B2B Commentary

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Category: b2b companies

  • What Is A B2B Appointment Setter?

    What Is A B2B Appointment Setter?

    If you’re involved in B2B sales, you’ve probably heard the term “appointment setter” thrown around. But what exactly is a B2B appointment setter, and what do they do? In short, an appointment setter is a sales professional whose primary responsibility is to schedule meetings between sales representatives and potential clients. Appointment setters typically work in…