Top B2B Influencers on LinkedIn: Top Influencers For 2023

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In the realm of professional networking and B2B marketing, LinkedIn stands tall as the ultimate hub for connection, collaboration, and influence. As businesses strive to establish their brands and expand their reach, one factor that consistently emerges as a catalyst for success is the power of influential voices. These voices, known as B2B influencers, possess the unique ability to shape opinions, drive conversations, and inspire action within the LinkedIn community.

Today, we embark on an exploration of the digital landscape, unveiling the top B2B influencers on LinkedIn who have redefined the art of influence. From industry leaders and thought pioneers to innovative entrepreneurs and visionary disruptors, these individuals have mastered the art of capturing attention, forging meaningful connections, and propelling businesses to new heights.

Let’s delve into the captivating stories, valuable insights, and game-changing strategies employed by these LinkedIn powerhouses. Discover how they have harnessed the platform’s immense potential to transform industries, shape trends, and inspire countless professionals in the dynamic world of B2B.

What Is B2B Influencer Marketing? 

B2B influencer marketing is a strategic approach to marketing that leverages the power and influence of key individuals within a specific industry or niche to promote products, services, or brands to other businesses. Unlike traditional advertising methods, B2B influencer marketing focuses on building authentic relationships and harnessing the credibility and reach of influential individuals to drive brand awareness, trust, and ultimately, business growth.

In B2B influencer marketing, the influencers are typically industry experts, thought leaders, executives, or professionals who have established themselves as trusted authorities within their respective fields. These influencers have a substantial following and engage regularly with their audience through content creation, sharing insights, and providing expert advice.

The essence of B2B influencer marketing lies in the influencer’s ability to sway opinions, shape industry trends, and engage with a highly targeted audience. By partnering with influencers, businesses can tap into their existing networks, credibility, and expertise to amplify their brand messaging, reach new audiences, and establish themselves as industry leaders.

The strategies employed in B2B influencer marketing may include collaborations such as guest blogging, social media takeovers, co-created content, interviews, endorsements, and participation in industry events. The ultimate goal is to leverage the influencer’s authority and reach to generate positive brand associations, drive qualified leads, and foster long-term relationships with potential customers.

Effective B2B influencer marketing campaigns focus on aligning the values and expertise of the influencer with the brand’s objectives, ensuring authenticity and relevance in the partnership. By strategically selecting and nurturing relationships with influential individuals, businesses can tap into the power of social proof, build credibility, and ultimately boost their brand’s visibility and success within the B2B marketplace.

Why Is Influencer Marketing Key For B2B?

In the ever-evolving landscape of B2B marketing, influencer marketing has emerged as a key strategy for businesses aiming to establish their brands, build trust, and drive growth. While traditionally associated with consumer-focused industries, the power of influencers extends far beyond B2C realms, making it a crucial tool for B2B marketers. 

Here are a few reasons why influencer marketing is key for B2B:

1- Trust and Credibility: In the B2B world, trust is paramount. Decision-makers are constantly seeking reliable and credible information to inform their choices. Influencers, who have cultivated a strong reputation and industry expertise, can bridge this trust gap. By partnering with influencers who are respected thought leaders within their niche, B2B brands can leverage their credibility to build trust with their target audience.

2- Enhanced Brand Awareness and Visibility: Influencers possess a dedicated following of professionals who actively engage with their content. By collaborating with the right influencers, B2B brands can tap into these existing communities and gain instant exposure to a relevant and attentive audience. This heightened visibility can significantly boost brand awareness, expand reach, and open doors to new business opportunities.

3- Thought Leadership and Expertise: B2B influencers are often at the forefront of their industries, continuously pushing boundaries and driving innovation. By aligning with these influential voices, B2B brands can associate themselves with cutting-edge ideas, trends, and insights. This association helps position the brand as a thought leader and an authority within their niche, ultimately attracting the attention of key decision-makers and industry peers.

4- Content Creation and Distribution: Influencers are skilled content creators, adept at crafting engaging and valuable material. Collaborating with influencers can provide B2B brands with a fresh perspective and high-quality content that resonates with their target audience. Additionally, influencers’ vast networks and social media reach enable the widespread distribution of this content, amplifying its impact and generating valuable exposure for the brand.

5- Relationship Building and Networking: Influencers are well-connected individuals who thrive on building meaningful relationships within their industries. By engaging with influencers, B2B brands gain access to their extensive networks, enabling them to forge valuable connections with other industry leaders, potential clients, and strategic partners. These relationships can prove invaluable in driving business growth, fostering collaborations, and expanding market reach.

Influencer marketing holds immense value for B2B brands by establishing trust, boosting brand awareness, positioning as thought leaders, providing quality content, and facilitating relationship building. By strategically leveraging the power of influencers, B2B marketers can unlock new opportunities, enhance their credibility, and ultimately drive business success in today’s competitive landscape.

The Top 8 LinkedIn Influencers to Follow

1- Neil Patel 

Neil Patel is a highly regarded and influential figure in the field of digital marketing and entrepreneurship. With a wealth of experience and expertise, Neil has made significant contributions to the industry, helping countless businesses and individuals achieve their marketing goals.

Neil Patel was born in London, England, and raised in Orange County, California. His journey into the world of marketing began at a young age when he started his first website at 16. After dropping out of college, Neil co-founded Crazy Egg, a website analytics tool that helps businesses optimize their web design and user experience. The success of Crazy Egg laid the foundation for Neil’s stellar career in the digital marketing arena.

Expertise and Contributions:

1- Search Engine Optimization (SEO): Neil Patel is renowned for his expertise in SEO, having helped numerous companies improve their organic search rankings and drive targeted traffic to their websites. He has developed effective SEO strategies, shared valuable insights through his blog and speaking engagements, and co-founded companies like UberSuggest and Neil Patel Digital, which offer comprehensive SEO solutions.

2- Content Marketing: Neil Patel is a strong advocate for content marketing as a means to attract and engage audiences. He emphasizes the importance of creating high-quality, valuable content that resonates with the target audience and contributes to brand authority. Neil’s blog and YouTube channel are filled with practical advice and tips on content creation, distribution, and optimization.

3- Conversion Rate Optimization (CRO): Understanding the significance of optimizing website conversions, Neil Patel has dedicated considerable attention to CRO. He has developed tools like Crazy Egg and Hello Bar, which provide businesses with insights and tools to improve their conversion rates. Neil’s expertise in CRO helps businesses maximize the value of their website traffic and increase conversions.

4- Social Media Marketing: Neil Patel recognizes the impact of social media on brand visibility and customer engagement. He offers strategies and tactics to leverage platforms like Facebook, Instagram, Twitter, and LinkedIn effectively. Neil’s insights into social media marketing have helped businesses build strong online communities, drive brand awareness, and generate leads.

Neil Patel’s thought leadership and contributions to the digital marketing industry have earned him numerous accolades and recognition. He has been recognized by Forbes as one of the top 10 marketers, named a top influencer by The Wall Street Journal, and featured in prestigious publications like The New York Times, Entrepreneur, and Inc. Magazine.

Through his blog (neilpatel.com) and YouTube channel, Neil Patel shares an extensive range of educational content, including articles, videos, and podcasts, offering actionable advice, case studies, and industry insights to help businesses and marketers stay ahead of the curve.

2- Guy Kawasaki

Guy Kawasaki is a prominent figure in the business and technology world, known for his diverse range of experiences and expertise. Here is a detailed overview of Guy Kawasaki and his contributions:

Guy Kawasaki was born on August 30, 1954, in Honolulu, Hawaii. He completed his Bachelor of Arts degree in Psychology from Stanford University and later obtained an MBA from the University of California, Los Angeles (UCLA) Anderson School of Management.

One of the most significant chapters in Guy Kawasaki’s career was his association with Apple Inc. He joined the company in 1983 as the Chief Evangelist, playing a pivotal role in the marketing of Apple’s Macintosh computer. Kawasaki’s enthusiastic advocacy for the Macintosh and his ability to ignite passion in others contributed to the success and cult-like following of the product. He popularized the concept of “evangelism marketing” and became renowned for his infectious energy and evangelistic approach.

Following his time at Apple, Guy Kawasaki turned his attention to writing and speaking. He has authored several influential books, including “The Art of the Start,” “Enchantment,” and “Wise Guy.” These books delve into topics such as entrepreneurship, marketing, leadership, and innovation, offering practical advice and insights to professionals across industries. Kawasaki’s writing style is known for its accessibility and his ability to distill complex concepts into actionable guidance.

As a speaker, Kawasaki has traveled the world, delivering keynote addresses and sharing his expertise on stages of prestigious conferences and events. He is revered for his dynamic and engaging presentation style, often incorporating humor and storytelling to captivate audiences.

Guy Kawasaki’s passion for entrepreneurship and innovation led him to venture capital and startup advisory roles. He co-founded Garage Technology Ventures, a venture capital firm that supports early-stage technology companies. In this capacity, Kawasaki has worked with numerous startups, offering guidance and mentorship to budding entrepreneurs. He has a keen eye for emerging trends and disruptive ideas, enabling him to identify promising ventures and help them navigate the challenges of scaling and growth.

In recent years, Guy Kawasaki has been associated with Canva, an online graphic design platform. He joined Canva in 2014 as the Chief Evangelist, helping the company gain traction and expand its user base. Kawasaki’s deep understanding of evangelism marketing and his ability to connect with users played a vital role in Canva’s success. He continues to be an influential figure at Canva, contributing to its marketing and growth strategies.

Social Media and Thought Leadership:

Guy Kawasaki is an active and influential presence on social media platforms, particularly LinkedIn, where he has amassed a significant following. He shares valuable insights, thought-provoking articles, and practical tips on topics ranging from entrepreneurship and marketing to innovation and personal development. Kawasaki’s posts often spark conversations and engage professionals from diverse backgrounds.

Guy Kawasaki’s contributions to the business world extend beyond his tenure at Apple. His books, speaking engagements, venture capital involvement, and thought leadership on social media have positioned him as a highly respected figure in the realms of entrepreneurship, marketing, and innovation. Kawasaki’s infectious enthusiasm, practical wisdom, and ability to inspire and empower others have made him an enduring influencer and trusted advisor to professionals worldwide.

3- Mary Barra

Mary Barra is a prominent business leader who has made a significant impact in the automotive industry. She was born on December 24, 1961, in Waterford, Michigan, United States. Barra’s journey to success is a testament to her dedication, expertise, and trailblazing leadership.

Barra holds a Bachelor of Science degree in Electrical Engineering from General Motors Institute (now known as Kettering University) and a Master’s degree in Business Administration from Stanford Graduate School of Business. She began her career at General Motors (GM) in 1980 as a General Motors Institute co-op student.

Throughout her tenure at General Motors, Barra held several key positions, gaining extensive experience in various aspects of the automotive business. She served in roles such as plant manager, executive director of engineering, and vice president of global manufacturing engineering. Her capabilities and leadership skills led to her appointment as Senior Vice President of Global Product Development in 2011.

In 2014, Barra became the first woman to lead a major global automaker when she was appointed CEO of General Motors. Her appointment came at a critical time for the company as it was recovering from the financial crisis and a massive recall of faulty ignition switches. Under her leadership, Barra focused on driving cultural change, improving transparency, and emphasizing customer safety and quality.

Barra’s leadership has been characterized by a strategic focus on innovation, technology, and sustainability. She has spearheaded General Motors’ transformation into a mobility company, embracing emerging trends like autonomous vehicles, electric cars, and ride-sharing services. Barra has prioritized the development of electric vehicles, investing heavily in technology and manufacturing capabilities to position General Motors as a leader in this space.

Under her guidance, General Motors launched the Chevrolet Bolt EV, a widely acclaimed electric vehicle, and announced ambitious plans to introduce a wide range of electric models in the coming years. Barra’s commitment to sustainability and the environment has garnered praise, positioning General Motors as a frontrunner in the transition to a greener automotive industry.

Recognition and Influence:

Mary Barra’s accomplishments have earned her widespread recognition and influence within the business community. She has consistently ranked among the world’s most powerful women according to Forbes and has received numerous accolades for her leadership, including being named Fortune’s Businessperson of the Year in 2014.

Barra’s influence extends beyond General Motors, as she actively participates in industry organizations, serving on the Board of Directors for organizations such as the Walt Disney Company and the Stanford University Board of Trustees. Her expertise and insights are sought after by policymakers, industry leaders, and aspiring professionals alike.

4- Gary Vaynerchuk

Gary Vaynerchuk, often referred to as GaryVee, is a highly influential entrepreneur, author, speaker, and digital marketing expert. Known for his energetic and candid style, Vaynerchuk has made a significant impact on the world of business and personal branding. Here’s a detailed overview of his background, accomplishments, and areas of expertise:

Gary Vaynerchuk was born on November 14, 1975, in Babruysk, Soviet Union (now Belarus) and emigrated to the United States with his family at a young age. He grew up in New Jersey and was exposed to the world of entrepreneurship at an early age, working in his family’s wine business. Vaynerchuk’s passion for business, combined with his innate entrepreneurial spirit, became evident during his formative years.

In the late 1990s, Vaynerchuk recognized the potential of the internet as a platform for business growth. He played a pivotal role in transforming his family’s liquor store, Wine Library, into a thriving e-commerce venture. Under his leadership, the company’s annual revenue skyrocketed from $3 million to over $60 million.

Vaynerchuk gained widespread recognition through his video blog series, Wine Library TV, which he started in 2006. Through his engaging and educational wine reviews, he became one of the earliest adopters of personal branding and content marketing. This venture, combined with his charismatic and authentic persona, helped him amass a loyal following and establish himself as a prominent influencer.

Vaynerchuk’s entrepreneurial journey has also led him to invest in numerous startups, including Twitter, Tumblr, Uber, and Snapchat. He is a highly sought-after speaker, sharing his insights on marketing, entrepreneurship, and personal branding at conferences and events worldwide. Vaynerchuk has authored several books, including “Crush It! Why NOW Is the Time to Cash In on Your Passion” and “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World,” both of which have become bestsellers.

Gary Vaynerchuk is recognized for his expertise in digital marketing, social media strategy, personal branding, and entrepreneurship. He emphasizes the importance of authenticity, providing value, and leveraging the power of social media to build meaningful connections with audiences. Vaynerchuk advocates for a long-term approach to business, focusing on building relationships and delivering exceptional content to drive success.

5- Ann Handley

Ann Handley is a highly influential figure in the world of marketing and content creation. She is the Chief Content Officer of MarketingProfs, a leading educational organization that provides training and resources for marketing professionals. Handley is widely recognized for her expertise in content marketing, storytelling, and brand building.

With over 20 years of experience in marketing, Handley has played a significant role in shaping the industry and empowering marketers with her insights. She is a renowned speaker and author, known for her engaging and informative presentations that inspire audiences around the globe.

Handley’s book, “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content,” has become a bestseller and is considered a go-to resource for content creators. The book emphasizes the importance of quality writing and provides practical tips for crafting compelling content that resonates with audiences.

As Chief Content Officer of MarketingProfs, Handley oversees the content strategy and development of the organization, ensuring that marketers have access to relevant, actionable insights and resources. She has been instrumental in building a vibrant community of marketers through webinars, conferences, and online training programs.

Handley’s approach to content marketing revolves around the concept of empathy and creating content that truly connects with the target audience. She emphasizes the importance of understanding the needs, challenges, and aspirations of customers and tailoring content to address those pain points effectively.

In addition to her role at MarketingProfs, Handley has been a regular contributor to various industry publications, including Entrepreneur, Forbes, and The Wall Street Journal. Her articles and thought leadership pieces provide valuable guidance on content strategy, brand building, and effective marketing techniques.

6- Mark Roberge

Mark Roberge is a highly regarded figure in the world of B2B sales and scaling. As the former Chief Revenue Officer (CRO) of HubSpot, a leading inbound marketing and sales software company, Roberge played a pivotal role in driving the company’s impressive growth and shaping its sales strategies.

Roberge’s career journey showcases his passion for sales and his innovative approach to building successful sales teams. He joined HubSpot in 2007 as its fourth employee and quickly rose through the ranks, taking on various leadership roles within the company. As CRO, he was responsible for overseeing HubSpot’s global sales operation and developing strategies to drive revenue growth.

One of the key contributions Roberge made to HubSpot was his pioneering work in developing the concept of the “Sales Acceleration Formula.” This formula is based on the idea that successful sales teams can be built by applying a scientific approach, combining data analysis, process optimization, and talent hiring. Roberge’s emphasis on data-driven decision-making and continuous experimentation helped HubSpot achieve remarkable results in scaling its sales operations.

Roberge is also renowned for his expertise in sales training and coaching. He developed a unique methodology for hiring and training salespeople, focusing on identifying key characteristics and skills that predict success in a sales role. This approach enabled HubSpot to build a high-performing sales team and achieve significant revenue growth.

Throughout his career, Roberge has shared his insights and expertise through speaking engagements, books, and articles. He is a sought-after speaker at industry conferences and has authored the book “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million.” In his book, Roberge provides practical guidance on leveraging technology, data analytics, and inbound marketing principles to drive sales success.

Roberge’s thought leadership and contributions to the field of B2B sales have earned him recognition and accolades. He has been named a “Top 50 Sales Influencer” by Top Sales World and has been featured in prominent publications like Harvard Business Review, Forbes, and Inc.

7- Jon Morrow


Jon Morrow is a highly influential figure in the world of content creation and blogging. Despite being paralyzed from the neck down due to spinal muscular atrophy, Jon has defied the odds and established himself as a successful entrepreneur, writer, and mentor. He is known for his exceptional writing skills, profound insights, and unwavering determination to inspire and empower others.

As the founder and CEO of Smart Blogger, Jon Morrow has made significant contributions to the field of content marketing. Smart Blogger is a renowned online resource that provides practical guidance and resources to aspiring bloggers and writers. The platform offers courses, training programs, and articles focused on various aspects of blogging, including writing techniques, audience building, monetization strategies, and more.

Jon Morrow’s writing style is compelling and engaging, drawing readers in with his storytelling abilities and thought-provoking perspectives. He has a knack for breaking down complex concepts into digestible pieces of advice, making it easier for aspiring writers to grasp and apply in their own work.

One of Jon’s notable strengths lies in his ability to teach others how to craft content that captivates and resonates with audiences. He emphasizes the importance of understanding readers’ desires, pain points, and aspirations to create content that truly connects with them. Through his courses and training programs, Jon shares practical techniques for structuring compelling blog posts, writing irresistible headlines, and leveraging storytelling to create emotional impact.

Beyond the realm of blogging, Jon Morrow’s influence extends to the broader entrepreneurial and personal development spheres. His journey, marked by overcoming immense physical challenges, serves as a powerful source of inspiration for individuals facing their own obstacles. Jon’s emphasis on mindset, perseverance, and resilience has resonated with countless individuals seeking to navigate challenges, pursue their passions, and create a meaningful impact in their lives and the lives of others.

As an influential voice on LinkedIn, Jon Morrow regularly shares valuable insights, personal anecdotes, and practical advice to inspire and guide his audience. His posts often touch upon topics such as writing techniques, personal development, overcoming adversity, and the power of storytelling. By following Jon on LinkedIn, professionals in the B2B space can gain access to a wealth of knowledge and inspiration that can fuel their own journey as content creators and entrepreneurs.

8- Larry Kim

Larry Kim is a highly influential figure in the digital marketing and advertising space. He is widely recognized for his expertise in paid advertising, particularly in the realm of pay-per-click (PPC) strategies. As the founder of WordStream, a leading provider of online advertising software and services, Larry has played a significant role in revolutionizing the way businesses approach PPC campaigns and optimize their digital advertising efforts.

Larry Kim’s career in digital marketing spans over two decades, during which he has garnered extensive experience and knowledge in the field. His innovative thinking and data-driven approach have made him a sought-after speaker, author, and thought leader. Larry’s contributions to the industry have earned him numerous accolades, including the prestigious Ernst & Young Entrepreneur of the Year award.

One of Larry’s key areas of expertise is Google Ads, where he has developed groundbreaking strategies to help businesses maximize their return on investment (ROI) from PPC campaigns. He emphasizes the importance of data-driven decision making, focusing on identifying and capitalizing on high-performing keywords, ad copy, and landing page optimization techniques. Through his insights and recommendations, Larry has helped countless businesses achieve significant improvements in their paid advertising performance.

Beyond PPC, Larry Kim is also known for his entrepreneurial spirit. He has successfully built and sold several companies, including WordStream, which was acquired by Gannett in 2018. His entrepreneurial journey serves as an inspiration to aspiring business owners and marketers, highlighting the importance of innovation, adaptability, and staying ahead of industry trends.

As an influential LinkedIn influencer, Larry Kim regularly shares his expertise through articles, blog posts, and social media updates. His content covers a wide range of topics, including PPC advertising, content marketing, search engine optimization (SEO), and social media marketing. Larry’s ability to distill complex concepts into actionable insights has made him a trusted source of information for professionals looking to enhance their digital marketing strategies.

Larry Kim’s contributions to the industry have had a profound impact on how businesses approach online advertising. His relentless pursuit of data-driven strategies, coupled with his passion for innovation, has cemented his reputation as one of the leading voices in the digital marketing space. Whether through his speaking engagements, writing, or entrepreneurial ventures, Larry Kim continues to shape the industry and inspire marketers to push boundaries and achieve remarkable results.

FAQS

1- Who is the most influential person on LinkedIn?

  • Bill Gates. Bill Gates co-founded Microsoft with Paul Allen. …
  • Steven Bartlett. …
  • Ryan Reynolds. …
  • Richard Branson. …
  • Mary Barra. …
  • Gary Vaynerchuk. …
  • Andreas von der Heydt. …
  • Liz Ryan.

2- Is LinkedIn best for B2B?

Yet, the advantages of the network don’t end there, the profile information and content shared is a perfect shop window, ideal for refining a business search – members’ interests, education or experience will be within the reach of a click. Basically, LinkedIn is perfect for B2B marketing.

3- How many B2B leads come from LinkedIn?

LinkedIn is rated as the most effective channel for driving high-quality leads by 40% of B2B marketers. In fact, 89% of B2B marketers use LinkedIn for lead generation and 62% say it produces leads for them. It only makes matters better that LinkedIn’s cost per lead is 28% lower than Google AdWords.

4- How do I find top influencers on LinkedIn?

  • Define Your Niche and Positioning.
  • Perform a Manual Search on LinkedIn with Keywords.
  • Perform a More Sophisticated Search Using Software.
  • Search by Authors.
  • Determine the Influence of an Individual Through the Engagement on Their Posts.

5- Do LinkedIn influencers get paid?

They do not get paid by LinkedIn. But they may get paid by brand deals. However, the amount and type of compensation depends on the agreement between the brand and the influencer. Sometimes an influencer will be given free products in exchange for a review or mention on social media.

6- Who are micro-influencers on LinkedIn?

Micro-influencers are social media users who have a loyal and engaged following of 1,000 to 100,000 people. They are often seen as more authentic, relatable, and trustworthy than celebrities or macro-influencers.

7- What are the different types of LinkedIn influencers?

The four influencer levels result from the number of followers someone has: nano, micro, macro, and mega/celebrity. Focus on your engagement as you build your following.

Conclusion

The emergence of B2B influencers on LinkedIn has significantly impacted the business landscape, providing professionals with valuable insights, connections, and industry expertise. LinkedIn has become a prominent platform for B2B networking and knowledge-sharing, with numerous influencers shaping discussions and trends in their respective fields. These top B2B influencers on LinkedIn have built significant followings by consistently delivering high-quality content and demonstrating their expertise, making them trusted voices and thought leaders within their industries.

These influencers play a crucial role in bridging the gap between businesses and their target audience by offering unique perspectives, actionable advice, and sharing relevant industry news. Their influence extends beyond merely promoting products or services; they focus on building meaningful relationships and providing value to their followers. By leveraging their personal brands, these influencers have gained recognition as trusted sources of information, leading to increased engagement, collaborations, and ultimately, business growth.

Overall, the presence of top B2B influencers on LinkedIn has transformed the way professionals connect, learn, and make decisions in the business world. Their contributions have created a thriving ecosystem where industry-specific knowledge is shared, ideas are exchanged, and valuable connections are made. As LinkedIn continues to evolve as a platform, the role of B2B influencers will become even more critical in shaping trends, driving innovation, and fostering meaningful professional relationships.

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