Top B2B Marketers To Follow On Social Media


Are you a B2B marketer eager to stay ahead of the curve and unlock the secrets to success in the dynamic world of social media? Look no further! In today’s digital landscape, social media has become an invaluable platform for B2B marketers to connect, engage, and influence their target audience. But with the ever-evolving nature of this realm, it can be challenging to navigate through the noise and identify the true trailblazers. That’s why we have curated an exclusive list of the top B2B marketers to follow on social media. Brace yourself for a journey into the minds of visionaries, thought leaders, and industry experts who are redefining the art of B2B marketing, one post at a time. Get ready to gain invaluable insights, discover groundbreaking strategies, and fuel your inspiration as we dive into the world of these social media maestros. Welcome to the realm of the top B2B marketers to follow on social media. 

Let the adventure begin!

What Are B2B Marketers? 

B2B marketers, short for business-to-business marketers, are professionals who specialize in marketing products or services from one business to another. Unlike business-to-consumer (B2C) marketing, which focuses on reaching and persuading individual consumers, B2B marketing targets businesses, organizations, or decision-makers within those entities.

B2B marketers are responsible for creating and implementing strategies that effectively promote their company’s offerings to other businesses. They often work in industries such as technology, manufacturing, finance, or professional services, where products or services are primarily designed for business use.

Their role involves understanding the unique needs, challenges, and purchasing behaviors of their target audience, and tailoring marketing efforts accordingly. B2B marketers use a variety of tactics, including content marketing, social media, email campaigns, trade shows, and direct sales efforts, to generate leads, build relationships, and drive sales.

Successful B2B marketers are adept at crafting compelling messaging, conducting market research, analyzing data, and adapting strategies to align with the ever-changing business landscape. By utilizing their expertise and creativity, B2B marketers strive to establish their company as a trusted partner and drive growth in the competitive business marketplace.

Top B2B Marketers To Follow On Social Media

Neil Patel

Neil Patel is a renowned digital marketer and entrepreneur. He is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. Neil Patel is known for his expertise in search engine optimization (SEO), content marketing, and conversion optimization. He shares valuable insights, tips, and strategies through his blog, podcast, and social media platforms.

Ann Handley

Ann Handley is a bestselling author and the Chief Content Officer of MarketingProfs. She is a prominent figure in the field of content marketing and is known for her witty and insightful writing style. Ann Handley shares her expertise in content creation, storytelling, and building engaging customer experiences through her books, speaking engagements, and social media presence.

Rand Fishkin

Rand Fishkin is the co-founder of Moz, a well-known SEO software company. He is a leading authority in the field of search engine optimization and online marketing. Rand Fishkin shares his knowledge and insights on topics such as SEO, content marketing, and digital strategy through his blog, videos, and social media channels.

Jay Baer

Jay Baer is a marketing strategist, speaker, and author. He is the founder of Convince & Convert, a consulting firm specializing in content marketing and customer experience. Jay Baer is known for his expertise in customer service, social media marketing, and word-of-mouth marketing. He shares his expertise through his books, podcast, and social media platforms.

Gary Vaynerchuk

Gary Vaynerchuk, also known as GaryVee, is a serial entrepreneur, author, and speaker. He is the CEO of VaynerMedia, a digital agency. Gary Vaynerchuk is known for his energetic and no-nonsense approach to marketing. He shares his insights on social media marketing, personal branding, and entrepreneurship through his books, keynote speeches, and active presence on various social media platforms.

Mari Smith

Mari Smith is a social media strategist, speaker, and author. She is considered one of the leading experts in Facebook marketing. Mari Smith helps businesses leverage social media platforms to build their brand and engage with their audience effectively. She shares her expertise through speaking engagements, webinars, and her active social media presence.

Joe Pulizzi

Joe Pulizzi is a content marketing expert and the founder of the Content Marketing Institute. He is a thought leader in the field of content marketing strategy and helps businesses create and distribute valuable content to attract and retain customers. Joe Pulizzi shares his insights through his books, podcasts, and social media channels.

Larry Kim

Larry Kim is a digital marketing specialist and the CEO of MobileMonkey. He is known for his expertise in pay-per-click (PPC) advertising, particularly on platforms like Google Ads and Facebook Ads. Larry Kim shares his knowledge and strategies on PPC advertising, chatbot marketing, and social media advertising through his articles, webinars, and social media presence.

These B2B marketers have established themselves as authorities in their respective fields and consistently provide valuable insights, strategies, and trends to help marketers stay ahead in the ever-evolving world of B2B marketing.

Why To Follow On Social Media 

Following these top B2B marketers on social media can provide you with several benefits:

1- Valuable Insights: These marketers are industry leaders who regularly share their expertise, insights, and trends in the B2B marketing space. By following them, you can gain access to valuable information and stay updated on the latest strategies and best practices.

2- Thought Leadership: These marketers are recognized as thought leaders in the field of B2B marketing. They often share thought-provoking ideas, unique perspectives, and innovative approaches that can inspire and broaden your own thinking.

3- Educational Content: Many of these marketers produce high-quality educational content in the form of blog posts, articles, videos, and podcasts. By following them, you can access a wealth of educational resources that can enhance your knowledge and skills in B2B marketing.

4- Networking Opportunities: Social media platforms provide opportunities to engage with these marketers and connect with other like-minded professionals in the industry. By participating in conversations, asking questions, and sharing insights, you can expand your professional network and engage in meaningful discussions.

5- Stay Updated: B2B marketing is a fast-paced and evolving field. Following these top marketers on social media allows you to stay updated on industry news, emerging trends, and new tools or technologies. This helps you remain competitive and adapt your strategies accordingly.

6- Inspiration and Motivation: These marketers often share success stories, personal experiences, and motivational content that can inspire and motivate you in your own B2B marketing endeavors. Their stories of overcoming challenges and achieving success can provide valuable lessons and encouragement.

By following these top B2B marketers on social media, you can tap into a wealth of knowledge, stay informed, connect with industry professionals, and gain inspiration to excel in your B2B marketing efforts.


Staying connected and informed in the ever-evolving world of B2B marketing is essential, and following the top B2B marketers on social media provides a valuable resource for industry insights, trends, and strategies. By following these thought leaders, professionals can gain access to a wealth of knowledge, learn from successful campaigns, and stay ahead of the curve in their marketing endeavors. Social media platforms offer a convenient and accessible avenue to tap into the expertise of these marketers, enabling individuals and businesses to enhance their B2B marketing efforts and achieve greater success in the competitive marketplace.

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